Ryan Hooks founded Proto (Huxley Technologies Inc.). Previously he founded Plant Vision (€2M Dutch Top Sector grant, agricultural AI) and is CEO of Rype (US patent #63/226,016, thermal AI). He runs his own live biomarker panel publicly at ryanhooks.net.

What are the six Proto verticals?

Proto · Dinner (biomarker-aware restaurant intelligence), Proto · Wizard (terpene + supplement personalization), Porzana (Argentine wood-fire restaurant), Robin Room (Madison cocktail bar), Tornado (1996 Madison supper club), and Le Labo × Proto (co-branded fragrance configurator).

Press Kit · Updated May 2026

Same vault. Same agent. Different rooms.

Proto is the biomarker operating system. An encrypted vault loop that turns bloodwork and wearable data into a daily protocol and a verified credential that routes you to specific actions. Six live vertical applications, in production: dining, supper clubs, cocktails, cannabis terpenes, and fragrance.

Download assets Contact press Founder site

Product demo · 60 seconds

Same vault. Same agent. Different rooms.

A minute inside the Proto app. The biomarker vault reading bloodwork and wearable data, the daily protocol, and the credential routing you to specific actions across six live verticals — dining, supper clubs, cocktails, terpenes, and fragrance.

1:00 · runtime 9:16 · 1080×1920 30fps · H.264 AAC 192k

Vertical 9:16 → Poster JPG

By the numbers

Fast facts.

Live vertical applications

67+

Partner SKUs on Proto Card

160

Clinic ingestion pipeline

Patents pending

$2.4M

Raised on net across founder ventures

Countries shipped to

8,500+

Creative network (Avbl)

Biological signals read per panel

The portfolio

Six verticals, one operating system.

Proto · Dinner

Biomarker-aware restaurant intelligence. Anchored on Oro by Nixta, Minneapolis. Field Beta v0.1.

globalproto.com/dinner →

Proto · Wizard

Twelve feelings × eighteen terpenes. Cannabinoid + supplement + breathwork. AI Readiness Scanner for dispensaries.

globalproto.com/wizard →

Porzana

Daniel del Prado's Argentine wood-fire restaurant in Minneapolis. Field menu mapped to inflammation, ferritin, nervous system, recovery.

globalproto.com/porzana →

Robin Room

Madison's last actual supper club. Late-night Lounge menu read against build, glass, ABV, sugar grams, and time-of-evening.

globalproto.com/robinroom →

Tornado

Tornado Steak House, est. 1996 by Henry Doane. Field Dispatch No. 04 — sleep latency, insulin slope, alcohol load, recovery.

globalproto.com/tornado →

Le Labo × Proto

Twenty signatures sorted by your biomarkers, or build your own from twenty-four raw materials. Cortisol, HRV, inflammation bench of seven.

globalproto.com/lelabo →

For the field

Pull quotes, ready to use.

"Function Health is a lab. Proto is the operating system on top of it."

— Ryan Hooks, founder

"Your bloodwork should do something. Proto makes it."

— Ryan Hooks, founder

"The next great consumer health company isn't vertical. It's the substrate every vertical reuses."

— Ryan Hooks, founder

"Same vault. Same agent. Different rooms."

— Proto company line

Founder

Ryan Hooks.

Founder of Proto (Huxley Technologies Inc., Delaware C-Corp). Madison, WI. Builds at the intersection of biology, design, and AI.

Previous ventures include Plant Vision (€2M Dutch Top Sector grant for agricultural AI phenotyping; demo'd to Premier Li Keqiang and Dutch Prime Minister Mark Rutte), Rype (thermal AI; US patent #63/226,016), and TypeLabs (brand strategy agency).

Brand and product work for Google, Microsoft, VEVO, UNICEF, Tiffany & Co., Adidas, Coldplay/Hype Williams, Johnnie Walker, and Target. Education: BFA Motion Graphics, Savannah College of Art and Design; StartLife founder cohort, Wageningen University & Research.

Publishes his own live biomarker panel at ryanhooks.net.

2 patents pending
$2.4M raised on net across founder ventures
Shipped in 40 countries
8,500+ creatives in the Avbl network
Keynote stages: TOA Berlin, WEF Davos, NVIDIA GTC Europe, ESA MELiSSA, United Nations, Japanese Ministry of Agriculture

Prior coverage

Press history.

Founder-level press across ten major outlets. Adjacent ventures (Plant Vision, Rype, TypeLabs). Proto-specific coverage pipeline available on request.

Outlet	Subject	Year	Link
UN / IDN-InDepth News	First ‘Playable’ Policy Conference · Live AR demo	2017	Read →
Agritecture	The Hidden Potential of AR in Farming	2018	Read →
Wageningen NPEC	In the greenhouse? Put on your AR glasses	2019	Read →
FloralDaily	AR glasses tell if gerbera can be harvested	2020	Read →
Motionographer	Motion Awards Judge	2020	Read →
Forbes	Founder profile · agtech	2019	—
Fast Company	Plant Vision · AR phenotyping	2019	—
Wall Street Journal	Vertical farming + AI	2020	—
Business Insider	Founder profile	2019	—
Futurism	Plant Vision	2019	—
Vice	Founder + agtech	2018	—
AgFunder News	Plant Vision investment	2019	—

Bylines

Anthem Magazine.

Ryan is a contributor at Anthem Magazine, with bylines spanning art, film, and conservation — a parallel track that informs Proto's interface and brand discipline.

Subject	Piece	Link
Dr. Jane Goodall	Living Legends	Read →
Michel Gondry	Q&A	Read →
Marina Abramović	Q&A	Read →
Dustin Lance Black	Q&A	Read →
Rinko Kikuchi	Q&A	Read →
Halilaj · Lacej · Marston	A Conversation	Read →
Sundance ‘12	Video recap	Read →

Downloadable assets

Logos, photos, and the constellation image.

Logo pack

SVG + PNG · light + dark · wordmark + monogram

Download logo pack →

Founder photo

Hi-res portrait of Ryan Hooks

Download portrait →

Verticals constellation

The six verticals as one image · 1200×630

Download constellation →

Proto Card render

The verified biomarker credential · dark matte, with QR

Download Proto Card →

One-pager (PDF)

Press fact sheet · traction, footprint, founder bio

Download one-pager →

Product demo video

9:16 vertical · 1:00 · H.264 · AAC 192k

Watch above ↑

Title cards

Open + close · 9:16 + 16:9 · transparent PNG

Download open card →

Sizzle cut

26.7s 16:9 montage · Le Labo, Porzana, Chicago 26

Download sizzle →

Video kit README

Asset inventory, specs, brand colors, embed code

Download README →

Contact

Talk to us.

Same vault. Same agent. Different rooms.

Same vault. Same agent. Different rooms.

Fast facts.

Six verticals, one operating system.

Proto · Dinner

Proto · Wizard

Porzana

Robin Room

Tornado

Le Labo × Proto

Pull quotes, ready to use.

Ryan Hooks.

Press history.

Anthem Magazine.

Logos, photos, and the constellation image.

Logo pack

Founder photo

Verticals constellation

Proto Card render

One-pager (PDF)

Product demo video

Title cards

Sizzle cut

Video kit README

Talk to us.

Press email

Founder, direct

Founder, social